(Environmental news) The Positive and the Bad of Receiving Information Online
By editor notthetimes
A news editorial written by Doug Gross on March first 2010 and published by CNN, reported that as many as 75% of the inhabitants in the United States get their news and information from on-line resources as opposed to television or newspapers. Why would so many turn to this new resource for news and information?
1. No matter what of your political persuasion you are undoubtedly aware that what passes for news from the chief news outlets is usually rubbish. Too often they provide up super-sized helpings of worthless but dramatic reports, while neglecting to bring out news that is vitally significant to you, your family and acquaintances. About a year ago every major news outlet was publishing stories about two collage aged adults video tapeing horrible events at ACORN offices. It was a sensational story that ran for days. Did you find out the later story when the FBI studied the tapes and determined that the young man’s voice was dubbed in afterward so the ACORN person was not answering the question you thought you heard? While few taxpayers would understand it if our tax dollars really were being used to sustain what the video pretended to demonstrate, there is a bigger concern here. Why wasn’t the main stream media, both television news and newspapers trying to figure out where 700 BILLION dollars disappeared to?
By contrast, beneficial information is actually what the internet is for. While it sometimes calls for some time, surfing for news often results in finding those key news stories.
2. We recognized the reality in the old proverb “Whoever pays the piper, gets to call the tune.” Commercial news outlets have an economic interest in not offending companies or industries who purchase publicity from them. Too often and often too late the public is advised of a serious news event that wasn’t published until the problem was settled. Months later we are told of the information withheld by the main publishers to protect their advertisers.
The world has lots of people who are actively occupied in significant events going on in and around their lives and for any one of a long list of factors, they often want to get information to the public. To those citizens the web is the great medium to tell people. There are no corporate obligations to inhibit the information from being disseminated rather just people determined to get the information to people who might benefit from it.
3. But there is a menace of news from the net as well. Too often well intended to malicious people make up hysterical threats that simply don’t exist. One new case in point of this was the “boxcar and shackles” story. The account was that boxcars were being designed and fitted with shackles to haul citizens off to concentration camps located across the US. After researching this it was apparent that the freight cars in question have been in use for about 20 years for transporting automobiles. The shackles? They are the equipment used to hold the autos in place throughout transport.
Sadly this account got some “traction” and scared people who believed it. So the challenge of using the internet for gathering up news is little different from handling a gun. Handle it cautiously, know without question the source, explore and look into over again. Information that seems radical should be researched until all reservation about the accurateness is definite.
Internet news is generally exceptional in its’ breadth and scope. Using it you will turn up information that affects your daily life and future. But do be thorough when you read, hear or see information that is extreme. It might be truthful, but it is your duty to explore the information. Or, simply gather your news from reliable sources and save the time.
Not The Times is a new source of important but not hysterical news on a variety of topics you can use every day. Pete Orthmann, Editor
The Top News Headlines From Around The World
Newsletter Writing - Nine Intriguing Methods to Get the Most Out of Your Newsletters
By Sean R Mize
Newsletters can really make wonders to your ebusiness. Right now, they are considered some of the most highly effective internet marketing tools. You can use them to reach wider market, establish your authority, and even in cross-selling or up-selling your products and services. Of course, you’ll only enjoy these amazing benefits if you write your newsletters the proper way.
Keep in mind that quality content is what makes this technique very effective. So, you need to make that conscious decision to give your readers great, informative content each time you send them your newsletters.
Here’s how you can get the most out of your newsletters:
1. Deliver hot information all the time. Here’s the truth; your recipients will surely not consider wasting their time on something that they already know so make sure that you only deliver hot information that they can actually use in their lives.
2. Use effective headlines. The problem in publishing your own newsletters is that it can be challenging to get your recipients to open your newsletters. But you can remedy this by using catchy headlines. Tell these people what’s in store for them and make sure that you include their name on the headline. This will also give them an assurance that your messages are not spam.
3. Know your readers. Determine the things that your readers are interested in. Track down the information they usually search for in the online arena. Through this, you will know ahead of time what specific topics that you can discuss to grab these people by the neck.
4. Make it scannable. Based on research and on my personal experience, online users rarely read anything word for word. These people usually scan the content to save time. Make reading easier for them by using subheadings and easy-to-read bullet points.
5. Make it easy for these people to unsubscribe. Post a link or button on each of your newsletters that your recipients can click on should they decide to stop receiving newsletter from you. Although you don’t want them to click on that button, this will give your audience a peace of mind. Without this issue bugging them, they are more likely to focus on your content.
6. Encourage your recipients to forward your newsletters to their friends and colleagues. This is another great way to reach wider market without spending additional time on your internet marketing campaign.
7. Offer high quality, useful content. Your recipients will surely not mind spending their precious time reading your newsletters if you offer them great-to-know information or those that they will find useful in either reaching their goals or solving their pressing issues.
8. It must be well-written. Give your audience great reading experience by making your newsletters flawless and by making sure that your content flow smoothly. They must not contain grammar, spelling, syntax, punctuation, and factual errors.
9. Write more newsletters. Just like in article marketing, you’ll be able to boost the benefits from this internet marketing tool if you produce and distribute more high quality newsletters. This will help you build ongoing communication with your client base and this will help you send a strong message to these people that you’ve got so much to share.
Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it at a high price.
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