Dhour

By Sameep Shah

 Open rate in email marketing means how many people have read and opened the email. This is especially true with mass mailing to a list. As you know that people don’t like to receive promotional offers in their inbox, they have created other email addresses to receive those.

Obviously they won’t open email addresses if they receive promotional stuff frequently. To address this problem, you need to write compelling subject of the message. Since the subject of the message is the first thing that communicates with the reader, you need to make sure it has a lot of hooks to entice the reader to open the message instantly.

The second solution to this problem is confirming the email address of the subscriber and sending the free stuff in the inbox. While it will still enable the visitor to keep it in the other inbox, you need to make sure you give good stuff to the subscriber and ask him to open his inbox everyday for a surprise..

So let’s come back to the subject of the email message. The subject, as with any other headline oriented sales letter, needs to be interesting and contains enough hooks to make them open the message instantly and read the whole email.

The hooks that can urge the reader to open a message is related to the desires humans have. The subject should be about the reader him/herself. For example, if you are promoting an info product, consider using a headline, “It’s not your fault”. Then use the headline to build the conversation. Don’t just say you were joking or something; you need to build it.

The subject line is one thing that would give you conversion. One important thing to note is that email marketing should be used to get clicks to your website or sales letter. It should never be used to sell something to them. Your sales letter will do all the selling. You can pre-sell in the email messages. Make up the mind of the readers to get the product or they will burn in hell. That should be the right tone.

No matter what you do, never underestimate your subscribers. The trust you have gained can be broken in a minute. So make sure you keep the trust intact in the email message. One way of doing that is to review your own product in your own words. Just give an honest review and sometimes saying ‘no’ is going to make a big difference. For example, you can say that the product I am offering is not for newbies or you can say that the product you are offering is not for expert or intermediate marketers. This way you will build creditability and trust among your subscribers.

Remember you are the leader of your herd. Your subscribers are your herd. If you really want to make it big, you need to do things for their benefit. Give them freebies all the time and once in a while a good product that would make you proud.

Sam runs FreeNewsletterTemplate.net a website dedicated to providing visitors with the latest information about How To Write A Newsletter and how to download a free newsletter template for your newsletter.

The Top News Headlines From Around The World

Dealing With Dissent In A Decent Manner
By Martin Sejas

 Earlier this week, an interesting precedent was set in soccer. And it didn’t happen in the big money spinning leagues of Europe, it look place in Australia’s A-League.

On the weekend, Brazilian player Fabiano, who plays for Melbourne Victory was sent off in disgrace for spitting at another player. And rightly so. Such action is not tolerable in society, let alone on the soccer pitch.

However, it’s what happened in the days following the game which set a new precedent. Following his sending off, Fabiano was made to face the league tribunal and at the end of the hearing, he was suspended for a total of 9 weeks. 8 weeks for spitting plus the mandatory 1 week for the red card.

9 weeks for spitting! And given the shortness of the A-League, it basically means that he misses nearly half the season. Not to mention, he’d just arrived in Australia to ply his trade here.

But it was justified. It was also time to take a stance on such despicable acts of dissent. There is no justification possible for spitting at someone else in a tolerant, well-educated society. Unless, we’re living in the stone ages or in warfare (which we are not), such acts cannot be tolerated.

This ruling serves as a lesson to not just Fabiano, but to other young players, especially those from Generation Y who have big egos and think they can dominate the world overnight. I wrote about this in a previous article in relation to Cristiano Ronaldo (”Cristiano Ronaldo: Victim or culprit?”)

However, some soccer critics do not agree with the harshness of the ban handed down to Fabiano. One of them, Jesse Fink, from the The World Game, thinks that it is harshly excessive in comparison with the bans handed down for tackles in rugby league.

But he shouldn’t be making comparisons with a completely different sport whose problems with dangerous tackles is a constant presence and whose levels of tolerance for such offences are very high. What he fails to understand is that the level of respect and conduct required by a soccer player is different from other sports, hence rendering any comparison meaningless and misguided.

Soccer must be played in the right spirit with the right attitude. It is imperative that authorities are able to control the actions of players that could bring the game into disrepute and damage the image of the game worldwide. For this reason, the A-League tribunal and Australian soccer bosses should be congratulated for being brave enough to stand up to such acts and punishing them accordingly.

Martin Sejas is the chief writer of SportsNewsFootball.com, a leading sports news football website known for its fearless and critical analysis of the major issues affecting the beloved game of football.

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